American Football Takes Over London
Once again, American football season is upon us! And after last year’s success, we partnered with the NFL again to bring the excitement of one of the USA’s favorite sports to the streets of London in what the NFL calls the International Series. Fans from all over the world gathered in London to join in on the American football craze and enjoy the amazing food, activities, and events surrounding the games.
It all kicked off with an exciting game on September 28 where the Miami Dolphins took down the Oakland Raiders 38-14 after an intense first game. Just a month later, the action continued on October 26 as the Detroit Lions went head to head with the Atlanta Falcons in a 22-21 victory that had fans on the edge of their seats. The games ended on a high note when the Dallas Cowboys beat the Jacksonville Jaguars 31-17 on the third and final game of the series on November 9.
But the excitement didn’t stop there! Fans were invited to participate in the weekend’s events surrounding each game. Entertainment, food, and musical celebrations quickly took over the city, from the Regent Street Block Party to the Trafalgar Square Fan Rally, and the tailgate in Wembley Stadium.
Aside from the uniquely all-American and exciting events, we also gave fans the opportunity to cheer on their favorite American football teams by creating their very own video postcard to celebrate the games and share with their friends. Fans were invited to use props and strike their best pose for their video postcards. Fans also enjoyed unique interactive areas and opportunities to meet famous NFL legends, like former Cowboys star Kenneth Hamlin, and take once-in-a-lifetime pictures with the Vince Lombardi Trophy.
In all, over 900,000 fans attended the events around the London games. The 2014 International Series proved to be a success and an experience that brought the American football spirit to fans from all over the world. We hope we inspired you to come and see a game here in the United States. We invite you to discover this land, like never before!