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Find your groove

Tracing Beale Street is a musical pilgrimage, and a top-to-bottom sensation: neon lights, brass notes, jams streaming from every open door, screaming “Come on in!”

Between sets, it hits you: This is the street that gave B.B. King his name. That fascinated Elvis and Steve Cropper as teens. You’re standing at the source. Chase the legends at Sun Studio, Stax Museum of American Soul Music and Memphis Rock ‘n’ Soul Museum. Drive by studios Ardent and Royal, illustriously active to this day. Tour Graceland – 2014 marks the 60th anniversary of Presley’s first single, “That’s All Right” – and the birth of rock ‘n’ roll.

Find your flavor Used to be, you came to Memphis craving barbecue and soul food. Our staples aren’t going anywhere, but we’ve heaped on some accompaniments: Tapped craft beer. Brought in the food trucks. Attracted the culinary avant garde.

You’ve probably heard of Andrew Ticer and Michael Hudman of Hog & Hominy and Kelly English of Restaurant Iris. They’ve all been named “Best New Chef” by Food & Wine and “Best Chef in the Southeast” semifinalists by the James Beard Foundation.

But before the current crop of celebrated chefs, there were the pioneers: Karen Carrier constantly reinventing menus at Bar DKDC) and Chuck Skypeck still brewing at his (and Tennessee’s) first brew pub, Boscos. Seek Chuck’s other Memphis-made brew, Ghost River, plus an influx of others (High Cotton!) around town, with tasting rooms to come.

So come to Memphis hungry for global flavors grounded by local, seasonal ingredients – but rest assured, we’ll keep the barbecue and beans coming. (Our 100-plus barbecue joints guarantee it.)

Find your past

One look at the Mississippi and you know it’s mighty. But dive into its backstory – woven of cotton, strands of song and the cords of Civil Rights – to catch its ultimate drift.

Enjoy the vista (and a riverboat cruise) from Beale Street Landing. Cross the street to Cotton Row and the Cotton Museum, where you can pace the floor of the original Memphis Cotton Exchange and listen to oral histories.

From here, stroll hand-in-hand with Ol’ Man River (Riverside Drive is your route for bluffs, lofty residences and vintage buildings) to the South Main Historic District, where the National Civil Rights Museum awaits at the Lorraine Motel.

Make your way back to Beale. Historic markers and landmarks (Ida B. Wells, W.C. Handy) give way to the Withers Collection Museum and Gallery, Ernest Withers’ gripping photo journal of Civil Rights and celebrity in Memphis.

Find yourself in Memphis.

Fun Fact

The gracious entry to Elvis Presley’s famed Graceland
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Elvis Presley’s Graceland is the second most visited historic home in America, after the White House.

The Memphis skyline
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According to “Billboard” magazine, the name of the City “Memphis” is in over 1,000 song lyrics and titles, more than any other name of a city in the world.

Sun Studio, where rock n’ roll was born
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In 1954, Elvis Presley recorded “That’s All Right, Mama” at Sam Phillips’ Sun Studio, 706 Union Avenue making Memphis the “Birthplace of Rock ’n’ Roll”.

Hot Air Balloon over Asheville, North Carolina
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